{"id":1090,"date":"2021-04-01T23:42:51","date_gmt":"2021-04-02T07:42:51","guid":{"rendered":"https:\/\/www.offerslook.com\/blog\/?p=1090"},"modified":"2021-05-24T19:43:25","modified_gmt":"2021-05-25T03:43:25","slug":"postback-url-tracking","status":"publish","type":"post","link":"https:\/\/www.offerslook.com\/blog\/postback-url-tracking\/","title":{"rendered":"Postback URL vs. Tracking Pixel: Ways to Track Conversions"},"content":{"rendered":"<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">By the time you read this article, you should be well on your way to affiliate marketing, and then you should have realized the huge importance of affiliate tracking.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Typically, most marketers only have a vague idea of affiliate tracking. When it comes to the workings behind tracking methods, however, they usually get confused.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Whether it&#8217;s for advertisers, affiliate networks or affiliate marketers, there are few problems that cause more technical headaches than postback URL tracking. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Today we are going to discuss this tricky part and help you go through everything you need to know about the postback URL.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"ql-long-38655795\" data-header=\"2\"><span class=\"ql-author-38655795\" style=\"font-size: 32px; font-family: 'arial black', sans-serif; color: #162020;\">What is Postback URL?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Postback URL, in general, is a simple URL with added parameters that used to convey information about conversion. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Usually, Postback URL is also referred to as:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Callback tracking<\/span><\/li>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Server-to-server (S2S) tracking<\/span><\/li>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Cookie-less conversion tracking<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">Actually, it is used when an <\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">affiliate network<\/strong><\/span><span class=\"ql-author-38655795\"> is involved in the affiliate marketing process. When various affiliates work together, it is crucial to identify each conversion. That is where Postback URL comes into play.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Postback URL serves as a reliable tracking method for affiliate conversions. With different values appended, it allows you to have a better grasp and deep insight into the conversion flow.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Take Offerslook tracking system as an example, the Postback URL can be something like this:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><em class=\"ql-author-38655795\">https:\/\/xxx.offerslook.net\/advback.php?adv_id={adv_id}&amp;offer_id={offer_id}<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"ql-long-38655795\" data-header=\"2\"><span class=\"ql-author-38655795\" style=\"font-size: 32px; font-family: 'arial black', sans-serif; color: #162020;\">How Does Postback URL Work?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Before we dive deeper into the workflow of Postback URL, let&#8217;s figure out some basic concepts we will mention next.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><strong class=\"ql-author-38655795\"><span style=\"font-family: helvetica, arial, sans-serif;\">Destination URL<\/span>: <\/strong><span class=\"ql-author-38655795\">Also called <\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">Original URL<\/strong><\/span><span class=\"ql-author-38655795\"> or <\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">Landing page<\/strong><\/span><span class=\"ql-author-38655795\">. It is the place where the user will be redirected to and make a conversion.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><strong class=\"ql-author-38655795\"><span style=\"font-family: helvetica, arial, sans-serif;\">Tracking Link<\/span>:<\/strong><span class=\"ql-author-38655795\"> It is the unique link created to track the data (who clicked, when and from where, etc) of the\u00a0destination URL.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">Click ID<\/strong><\/span><span class=\"ql-author-38655795\">: Click identifier. Every\u00a0click on the\u00a0affiliate\u00a0link\u00a0has a special number, that is called\u00a0as Click ID.\u00a0It is the key to distribute commissions.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><em class=\"ql-author-38655795\">Note: Destination URL is created by advertisers while Tracking Link and Click ID are usually created by affiliate networks.<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">Now you know these <\/span><a href=\"https:\/\/www.offerslook.com\/blog\/affiliate-marketing-terms\/\"><span style=\"color: #008000;\"><u>complex terms in affiliate marketing<\/u><\/span><\/a><span class=\"ql-author-38655795\">, we can talk about the workings of Postback URL now.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">I&#8217;d like to split the workflow into two parts and explain the process step by step.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; font-family: 'arial black', sans-serif; color: #162020;\"><strong class=\"ql-author-38655795\">Click Process<\/strong><\/span><\/p>\n<ol>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">The user clicks on an offer\/ tracking link.<\/span><\/li>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">The affiliate network adds the [Click ID] to the Destination URL before redirecting the users.<\/span><\/li>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">When the user reaches the landing page, the [Click ID] is stored by the merchant&#8217;s server.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; font-family: 'arial black', sans-serif; color: #162020;\"><strong class=\"ql-author-38655795\">Conversion Process<\/strong><\/span><\/p>\n<ol start=\"4\">\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">The user makes a conversion.<\/span><\/li>\n<li class=\"\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">The merchant&#8217;s server sends data to the affiliate network via the Postback URL <\/span><span class=\"ql-author-38655795 ql-size-11\">appended the sa<\/span><span class=\"ql-author-38655795\">me\u00a0[Click ID].<\/span><\/span><\/li>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">The affiliate network records the conversion and all parameters.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"color: #162020;\"><img loading=\"lazy\" class=\"img-responsive aligncenter wp-image-1091 size-full\" src=\"https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/04\/Postback-URL-tracking-workflow.png\" alt=\"Postback URL tracking workflow\" width=\"1902\" height=\"964\" srcset=\"https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/04\/Postback-URL-tracking-workflow.png 1902w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/04\/Postback-URL-tracking-workflow-300x152.png 300w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/04\/Postback-URL-tracking-workflow-768x389.png 768w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/04\/Postback-URL-tracking-workflow-1536x778.png 1536w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/04\/Postback-URL-tracking-workflow-900x456.png 900w\" sizes=\"(max-width: 1902px) 100vw, 1902px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Now you see, above, the campaign funnel of a classic affiliate scenario. In real life, there would be more parties involved and the whole workflow could be much more complex. For example, many marketers may use some third-party tracking software that also has its own Postback URL.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">But first, you need to understand the logic behind postback tracking as I demonstrated above. When you understand the tracking logic, you are considered to understand what affiliate marketing is.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"ql-long-38655795\" data-header=\"2\"><span class=\"ql-author-38655795\" style=\"font-size: 32px; font-family: 'arial black', sans-serif; color: #162020;\">Tracking Pixel vs. Postback URL <\/span><\/div>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Okay, here we come to the most concerning part. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Just like Postback tracking, there is another tracking method that is widely used as well &#8211; Tracking Pixel. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">What is the difference between the two? How about the pros and cons of them? Let&#8217;s find out together.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"ql-long-38655795\" data-header=\"3\"><span class=\"ql-author-38655795\" style=\"font-size: 20px; font-family: 'arial black', sans-serif; color: #162020;\">Tracking Pixel<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">Tracking Pixel is an HTML code snippet that can be placed on a landing page or offer page to track user behavior, such as page visits, ad impressions, conversions, and a host of other metrics.<\/span><span class=\"ql-author-38655795 ql-size-12 ql-font-microsoftyahei\">\u00a0<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">Each browser temporarily stores information about the user&#8217;s visits to the website and their activities. This tracking method is based on this fact and thus records the information stored in the so-called <\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">cookies<\/strong><\/span><span class=\"ql-author-38655795\">. When a conversion occurs, cookies are reviewed again to validate the user&#8217;s session and attribute the conversion to the corresponding visit. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">That&#8217;s why it is also called <\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">browser-based<\/strong><\/span><span class=\"ql-author-38655795\"> or\u00a0<\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">cookie-based tracking<\/strong><\/span><span class=\"ql-author-38655795\">.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-family: 'arial black', sans-serif; color: #162020;\"><strong><span style=\"font-size: 18px;\">Pros<\/span><\/strong><\/span><\/p>\n<ul>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">It&#8217;s easy and quick to implement. Just copy and paste the HTML code to the webpage and you can start tracking right away.<\/span><\/li>\n<li class=\"\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">Easy to use. You don\u2019t need to have many technical resources\u00a0or to be a <\/span><span class=\"ql-author-38655795 ql-size-11\">tech expert.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; font-family: 'arial black', sans-serif; color: #162020;\"><strong class=\"ql-author-38655795\">Cons<\/strong><\/span><\/p>\n<ul>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Sometimes inaccurate. Tracking Pixels sometimes might not fire, for example, once a user deletes a cookie on their own (clears the cache).<\/span><\/li>\n<li class=\"\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">All browsers are going to protect against unapproved tracking and third-party cookies, including Mozilla Firefox, Apple Safari and <\/span><span class=\"ql-author-38655795 ql-size-11\">Google Chrome.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"ql-long-38655795\" data-header=\"3\"><span class=\"ql-author-38655795\" style=\"font-size: 20px; font-family: 'arial black', sans-serif; color: #162020;\">Postback URL<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">The definition and working of the Postback URL were explained earlier, now let&#8217;s review it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">Unlike the Tracking Pixel, which is triggered in the user&#8217;s browser, the Postback URL is triggered by the <\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">affiliate web backend server<\/strong><\/span><span class=\"ql-author-38655795\">. It relies on request string parameters to track the conversions rather than browser cookies. For this reason, it is usually called <\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">cookie-less tracking<\/strong><\/span><span class=\"ql-author-38655795\">.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; font-family: 'arial black', sans-serif; color: #162020;\"><strong class=\"ql-author-38655795\">Pros<\/strong><\/span><\/p>\n<ul>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Accurate tracking. Done on the server-side, it won&#8217;t be affected even if users have cookies blocked on their web browser.<\/span><\/li>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Less vulnerable to fraud. There are more options available to mitigate fraud such as adding offer whitelists.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; font-family: 'arial black', sans-serif; color: #162020;\"><strong class=\"ql-author-38655795\">Cons<\/strong><\/span><\/p>\n<ul>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Harder to setup.\u00a0It has to be supported by your affiliate network.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"ql-long-38655795\" data-header=\"2\"><span class=\"ql-author-38655795\" style=\"font-size: 32px; font-family: 'arial black', sans-serif; color: #162020;\">Why Use Postback URLs?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Now you have already known the basics of the two main tracking methods, and then you start wondering, which one is better for your affiliate campaign?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">The answer is obviously Postback URL. I will explain why.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">First, it is <\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">more applicable<\/strong><\/span><span class=\"ql-author-38655795\"> for most affiliate programs. Not every merchant allows affiliate marketers to add pixel code to their own websites. While Tracking Pixel requires you have control over the site, the Postback URL only requires tech support from your affiliate network.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">Second, it is <\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">more secure and reliable<\/strong><\/span><span class=\"ql-author-38655795\">. As mentioned before, while cookies can be lost, overwritten or not work when multiple devices are involved, Postback URL is not affected by cookies as it is independent of the user\u2019s browser.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">Last but not least, let&#8217;s go back to the essence of Postbacks. With the <\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">conversion info<\/strong><\/span><span class=\"ql-author-38655795\"> passed by this tracking method, you can get the key metrics such as profits, ROI, c<\/span><span class=\"ql-author-38655795 ql-size-11\">onversion rate, etc, <\/span><span class=\"ql-author-38655795\">thus close the loop of a complete affiliate marketing campaign.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Taking all things into consideration, the Postback URL is usually the most recommended method, and the Tracking Pixel should be used as a backup method only.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"ql-long-38655795\" data-header=\"2\"><span class=\"ql-author-38655795 ql-size-16\" style=\"font-size: 32px; font-family: 'arial black', sans-serif; color: #162020;\">Set Up Postback URL with Offerslook<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">Given that you have chosen postback tracking and are ready to set up a Postback URL, I would like to recommend Offerslook &#8211; an <\/span><a href=\"https:\/\/www.offerslook.com\/\"><span style=\"color: #339966;\"><u>advanced performance marketing software<\/u><\/span><\/a><span class=\"ql-author-38655795\"> for <\/span><\/span><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">advertisers, affiliate networks and affiliates to track, analyze and optimize affiliate programs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"color: #162020;\"><img loading=\"lazy\" class=\"img-responsive aligncenter wp-image-1092 size-full\" src=\"https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/04\/Create-Postback-URL-with-Offerslook.png\" alt=\"Create Postback URL with Offerslook\" width=\"1123\" height=\"509\" srcset=\"https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/04\/Create-Postback-URL-with-Offerslook.png 1123w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/04\/Create-Postback-URL-with-Offerslook-300x136.png 300w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/04\/Create-Postback-URL-with-Offerslook-768x348.png 768w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/04\/Create-Postback-URL-with-Offerslook-900x408.png 900w\" sizes=\"(max-width: 1123px) 100vw, 1123px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">Once you create an offer on Offerslook platform, you can easily get an automatically generated Postbck URL with a particular <\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">click_id<\/strong><\/span><span class=\"ql-author-38655795\">. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">Once conversion is done, you can get all the data decoded from the <\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">click_id<\/strong><\/span><span class=\"ql-author-38655795\">, such as <\/span><span style=\"font-family: helvetica, arial, sans-serif;\"><strong class=\"ql-author-38655795\">offer_id,\u00a0adv_id,\u00a0aff_id, IP,\u00a0android_id,\u00a0google_aid, click_time, click_ip, etc<\/strong><span class=\"ql-author-38655795\">.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"ql-long-38655795\" data-header=\"2\"><span class=\"ql-author-38655795\" style=\"font-size: 32px; font-family: 'arial black', sans-serif; color: #162020;\">Final Words<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-size: 18px; color: #162020;\"><span class=\"ql-author-38655795\">Learning Postback tracking is learning affiliate marketing. <\/span><span class=\"ql-author-38655795 ql-size-11\">Tracking is essential to being successful in the performance marketing industry. That&#8217;s why in this blog I focus on explaining the whole tracking process to you.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Have you understood performance tracking now? You don&#8217;t have to worry if you don&#8217;t get all of it, because many affiliate marketing platforms have made it easy for you to set up Postback URL and figure out any other info, such as Offerslook.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; color: #162020;\">Also, remember that our Offerslook team is always here to support you with any questions. Just feel free to contact us: sales@offerslook.com.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By the time you read&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/posts\/1090"}],"collection":[{"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/comments?post=1090"}],"version-history":[{"count":8,"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/posts\/1090\/revisions"}],"predecessor-version":[{"id":1243,"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/posts\/1090\/revisions\/1243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/media\/1095"}],"wp:attachment":[{"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/media?parent=1090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/categories?post=1090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/tags?post=1090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}