{"id":750,"date":"2021-03-04T18:42:15","date_gmt":"2021-03-05T02:42:15","guid":{"rendered":"http:\/\/www.offerslook.com\/blog\/?p=750"},"modified":"2021-09-06T00:27:36","modified_gmt":"2021-09-06T08:27:36","slug":"what-is-epc-marketing","status":"publish","type":"post","link":"https:\/\/www.offerslook.com\/blog\/what-is-epc-marketing\/","title":{"rendered":"What is EPC Marketing? Ultimate Guide to Affiliate Marketers"},"content":{"rendered":"<p class=\"ql-long-38655795\"><span style=\"font-family: georgia, palatino, serif;\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5;\">Affiliate marketing is a big challenge to new marketers as it is full of strange lingo, acronyms, and abbreviations. If you are a newbie you can refer to our article about <\/span><a href=\"https:\/\/www.offerslook.com\/blog\/affiliate-marketing-terms\/\"><u class=\"ql-author-38655795\"><span style=\"font-size: 18px; line-height: 1.5;\">30 must-know affiliate marketing terms<\/span><\/u><\/a><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5;\">.<\/span><\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">One of the most important terms in affiliate marketing is EPC, or Earnings per 100 Clicks.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">You may have heard it many times but do not know the exact meaning of it, let alone the great significance it has.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Well, today we are going to discussing:<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<ul>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">What EPC means<\/span><\/li>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Why EPC matters<\/span><\/li>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">How to Increase EPC<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Let\u2019s get right into it!<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<h2 class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-family: 'arial black', sans-serif; font-size: 32px;\">What does EPC Mean?<\/span><\/h2>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">EPC, standing for Earnings per 100 Clicks, refers to the expected average value you will earn for the clicks you achieve. <\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">It is a common term that mostly used in affiliate marketing. For example, You may see this term popping up when browsing advertisers&#8217; offers from affiliate networks or talking with affiliate managers. <\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">When it was mentioned by affiliate networks, this data is sometimes called &#8220;Networks EPC&#8221; as it comes from the average value of all the affiliate traffic sent to the merchant. <\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\"><img loading=\"lazy\" class=\"img-responsive aligncenter wp-image-1043 size-full\" src=\"http:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/3-Month-EPC.png\" alt=\"3 Month EPC\" width=\"1622\" height=\"218\" srcset=\"https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/3-Month-EPC.png 1622w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/3-Month-EPC-300x40.png 300w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/3-Month-EPC-768x103.png 768w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/3-Month-EPC-1536x206.png 1536w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/3-Month-EPC-900x121.png 900w\" sizes=\"(max-width: 1622px) 100vw, 1622px\" \/><\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-family: georgia, palatino, serif;\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5;\">The networks usually give the EPC data within a specified period of time, such as<\/span><strong class=\"ql-author-38655795\"><span style=\"font-size: 18px; line-height: 1.5;\"> 7 days or 3 months<\/span><\/strong><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5;\">. It could better display the earning potential of each offer because some products may have a higher EPC in the beginning but fall over time.<\/span><\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<h2 class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 32px; font-family: 'arial black', sans-serif;\">Why EPC Marketing Matters to Affiliate Marketers?<\/span><\/h2>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">For many affiliate marketers who are not aware of EPC, they often turn to another metric &#8211; CPC, Cost Per Click. Seeking a low CPC, they can only try to reduce the cost of advertising while achieving the same results to keep themselves profitable.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Feel nowhere to start, right?<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">That&#8217;s because you haven&#8217;t leverage EPC yet. Once you get to know your EPC, then the CPC is not so relevant.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">It&#8217;s not difficult to understand that profit equals earnings minus cost. How much you earn mainly depends on two metrics: EPC and CPC. <\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Your profit per click equals your earning per click minus your cost per click, just like the following formula. As long as your EPC is higher than CPC, you are going to earn money.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\"><img loading=\"lazy\" class=\"img-responsive aligncenter wp-image-1044 \" src=\"http:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/How-to-Calculate-Affiliates-Profit.png\" alt=\"How to Calculate Affiliate's Profit\" width=\"740\" height=\"126\" srcset=\"https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/How-to-Calculate-Affiliates-Profit.png 1104w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/How-to-Calculate-Affiliates-Profit-300x51.png 300w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/How-to-Calculate-Affiliates-Profit-768x131.png 768w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/How-to-Calculate-Affiliates-Profit-900x153.png 900w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-family: georgia, palatino, serif;\"><strong class=\"ql-author-38655795\"><em><span style=\"font-size: 18px; line-height: 1.5;\">Note: To make it easier to calculate, here we use EPC as earning per click rather than earning per 100 clicks.<\/span><\/em><\/strong><\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Let&#8217;s say you are an affiliate marketer looking for some products to promote. There are two products for you to choose from: product 1 with CPC of $10 and product 2 with CPC of $1. <\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Which one is better? You are more likely to choose product 2, right?<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Wrong.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Don&#8217;t make your decision so quickly, as you haven&#8217;t got enough information yet. To make sure you are profitable, another metric you must know is EPC.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Let&#8217;s assume that the EPC of product 1 is $30 and the EPC of product 2 is $10. You can figure out the profits now.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Profit 1: $30 &#8211; $10 = $20<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Profit 2: $10 &#8211; $1 = $9<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Have you seen that? Even if Product 1 has a higher CPC, you can still earn more because it has a much higher EPC. <\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">That&#8217;s why I said EPC is the most important metric for affiliate marketers.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">With EPC, you can evaluate the earning potential of different affiliate campaigns when you want to make a comparison. For example, you could get a snapshot of how well a merchant&#8217;s program is performing by viewing the EPC data from the affiliate networks, and thus deciding to choose which offer.<\/span><\/p>\n<p class=\"ql-long-38655795\">\u00a0<\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\"><img loading=\"lazy\" class=\"img-responsive aligncenter wp-image-1045 size-full\" src=\"http:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/EPC-Data-from-Affiliate-Networks.png\" alt=\"\" width=\"2278\" height=\"1278\" srcset=\"https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/EPC-Data-from-Affiliate-Networks.png 2278w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/EPC-Data-from-Affiliate-Networks-300x168.png 300w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/EPC-Data-from-Affiliate-Networks-768x431.png 768w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/EPC-Data-from-Affiliate-Networks-1536x862.png 1536w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/EPC-Data-from-Affiliate-Networks-2048x1149.png 2048w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/EPC-Data-from-Affiliate-Networks-900x505.png 900w\" sizes=\"(max-width: 2278px) 100vw, 2278px\" \/><\/span><\/p>\n<p class=\"ql-long-38655795\">\u00a0<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Besides, EPC serves as a valuable insight tool for your marketing performance. After running your affiliate program, you could use EPC to analyze which offer performs better and then adjust your marketing strategy. <\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<h2 class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 32px; font-family: 'arial black', sans-serif;\">How to Calculate EPC\uff1f<\/span><\/h2>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">To make it more clear, we&#8217;d better figure out how to calculate EPC first. You can get this metric by simply taking the commission you earn divided by the number of clicks on your affiliate links.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">EPC is usually displayed in multiples of 100s. It is easy to work out with the formula below:<\/span><\/p>\n<p class=\"ql-align-center ql-long-38655795\" align=\"center\">\u00a0<\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\"><img loading=\"lazy\" class=\"img-responsive aligncenter wp-image-1046 \" src=\"http:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/How-to-Calculate-EPC.png\" alt=\"How to Calculate EPC\" width=\"701\" height=\"147\" srcset=\"https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/How-to-Calculate-EPC.png 1258w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/How-to-Calculate-EPC-300x63.png 300w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/How-to-Calculate-EPC-768x161.png 768w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/How-to-Calculate-EPC-900x189.png 900w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">For example, if one gets a $100 commission after sending 500 clicks, then the EPC for this offer is $20, which means that you can earn $20 for every 100 clicks. <\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">As mentioned above, EPC is worked out as an average. EPC of different affiliate partners may vary. Let&#8217;s say one links to a product with $1.00 EPC and another with $3.00, then the final EPC will be $2.00.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<h2 class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 32px; font-family: 'arial black', sans-serif;\">Key Points about EPC<\/span><\/h2>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Though there are so many articles about EPC, some could be misleading, especially for beginners. Here we pick out the following noteworthy points.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<h3 class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 20px; font-family: 'arial black', sans-serif;\">Earning per click or per 100 clicks?<\/span><\/h3>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">As we said many times above, EPC is mostly calculated per 100 clicks. That is because earnings per click might be too low to compare. <\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Take the offer page of Shareasale as an example, the EPC of Plushbeds means you could earn $236.27 for every 100 clicks. To determine what you&#8217;ll get for one click, simply divide by 100. <\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\"><img loading=\"lazy\" class=\"img-responsive aligncenter wp-image-1047 size-full\" src=\"http:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/EPC-Data-of-Merchants.png\" alt=\"EPC Data of Merchants\" width=\"1932\" height=\"1500\" srcset=\"https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/EPC-Data-of-Merchants.png 1932w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/EPC-Data-of-Merchants-300x233.png 300w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/EPC-Data-of-Merchants-768x596.png 768w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/EPC-Data-of-Merchants-1536x1193.png 1536w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/EPC-Data-of-Merchants-900x699.png 900w\" sizes=\"(max-width: 1932px) 100vw, 1932px\" \/><\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<div>\u00a0<\/div>\n<h3 class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-family: 'arial black', sans-serif; font-size: 20px;\">Higher \u2260 Better<\/span><\/h3>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Reading here, you might think that the higher the EPC, the better. Absolutely not.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Just imagine this scenario, you are running a blog about beauty makeup with plenty of followers, and here are two affiliate offers now.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Merchant 1: A famous sports brand with a $50 EPC.<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Merchant 2: A cosmetics company with a $5 EPC.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">The commissions for Merchant 1 are obviously much higher. However, EPC is not the only metric you should be concerned about. As you can see in the formula below, EPC is only related to one variable in the equation. To earn more, you have to increase PV and CR, and for this reason, choosing the relevant offer is a must.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-family: georgia, palatino, serif;\"><strong class=\"ql-author-38655795\"><em><span style=\"font-size: 18px; line-height: 1.5;\">Earning = Pageviews x click rate x conversion rate x commission<\/span><\/em><\/strong><\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">So in the example above, Merchant 2 is better suited for your affiliate marketing because it is more relevant to your existing audience, while Merchant 1 has little relevance.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Keep in mind your target audience must be in line with the offer you choose.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<h2 class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 32px; font-family: 'arial black', sans-serif;\">How to Increase EPC\uff1f<\/span><\/h2>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">There is no surefire way to increase your EPC as every niche is different and the same hacks won&#8217;t work for every audience. <\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Still, don\u2019t worry! Here we list some simple tips that would make sense.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<h3><span class=\"ql-author-38655795\" style=\"font-size: 20px; font-family: 'arial black', sans-serif;\">1. Compare and identify the most profitable merchant<\/span><\/h3>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">It sounds easy, but it&#8217;s hard to do. Before starting an affiliate program, you have to compare each merchant that fits your target audience and determine the one that pays the highest.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">It would be a real hassle to research on your own, while it would be convenient to join an affiliate network where you can get EPC data from different merchants.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<h3><span class=\"ql-author-38655795\" style=\"font-size: 20px; font-family: 'arial black', sans-serif;\">\u00a02. Optimize your affiliate campaigns<\/span><\/h3>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">After choosing a proper offer, what is most important for you is to increase the conversion rate. It means you should do your best to convert your potential audience to real customers.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">You can optimize your campaigns from the following aspects:<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<ul>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Make first-class content to cultivate loyal audience<\/span><\/li>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Embed affiliate links in blog post, Vlog description or email<\/span><\/li>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Choose fast hosting to improve website loading speed<\/span><\/li>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Prepare promotion ideas for the upcoming holidays<\/span><\/li>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Create an informative and encouraging landing page<\/span><\/li>\n<li class=\"\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u2026\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<h3><span class=\"ql-author-38655795\" style=\"font-family: 'arial black', sans-serif; font-size: 20px;\">3. Track important metrics and adjust your strategy<\/span><\/h3>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">For all the marketing campaigns, tracking and analytics is an essential part. You have to keep tracking the following metrics of each campaign: EPC, CPC, A\/B test results, etc.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">With these information, you can control your campaigns to ensure that you do not spend more than you earn. It also gives you an overall insight into your marketing performance and helps adjust your strategy.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span style=\"font-family: georgia, palatino, serif;\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5;\">You can get these data at once if you join an affiliate network, as they utilize performance marketing platforms such as <\/span><a class=\"ql-link ql-author-38655795\" href=\"https:\/\/www.offerslook.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 18px; line-height: 1.5;\">Offerslook<\/span><\/a><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5;\"> to track all the programs and generate real-time data, such as the report below.<\/span><\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif;\"><img loading=\"lazy\" class=\"img-responsive aligncenter wp-image-1048 size-full\" src=\"http:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/General-Report-of-Offerslook.png\" alt=\"General Report of Offerslook\" width=\"983\" height=\"443\" srcset=\"https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/General-Report-of-Offerslook.png 983w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/General-Report-of-Offerslook-300x135.png 300w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/General-Report-of-Offerslook-768x346.png 768w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/03\/General-Report-of-Offerslook-900x406.png 900w\" sizes=\"(max-width: 983px) 100vw, 983px\" \/><\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<div class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 32px; font-family: 'arial black', sans-serif;\">To Sum Up<\/span><\/div>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">In a nutshell, EPC is a marketing metric that allows you to know how well a product is performing and what kind of earning potential you can expect if you promote it.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Once you understand EPC marketing, you can leverage this metric to better choose a merchant&#8217;s offer as well as optimize your marketing strategy.<\/span><\/p>\n<p><span style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">\u00a0<\/span><\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; line-height: 1.5; font-family: georgia, palatino, serif;\">Keep in mind that EPC is not the only noteworthy metric. To boost your marketing income, you need to focus on the overall performance, including many other indicators such as CR, CPC, etc.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ql-long-38655795\"><span class=\"ql-author-38655795\" style=\"font-size: 18px; font-family: georgia, palatino, serif;\">Also, if you are looking for\u00a0<a href=\"https:\/\/www.offerslook.com\/\">performance marketing solutions<\/a>\u00a0or if you want to join some partner programs to get extra income, don&#8217;t hesitate to join\u00a0<a href=\"https:\/\/www.offerslook.com\/refer.html\">Offerslook\u2019s\u00a0referral program<\/a>\u00a0and easily win up to $200 commissions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.offerslook.com\/pricing.html\"><img loading=\"lazy\" class=\"img-responsive aligncenter wp-image-1447 size-full\" src=\"https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/09\/button.png\" alt=\"Offerslook\" width=\"1240\" height=\"474\" srcset=\"https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/09\/button.png 1240w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/09\/button-300x115.png 300w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/09\/button-768x294.png 768w, https:\/\/www.offerslook.com\/blog\/wp-content\/uploads\/2021\/09\/button-900x344.png 900w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing &#8230;<\/p>\n","protected":false},"author":2,"featured_media":765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/posts\/750"}],"collection":[{"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/comments?post=750"}],"version-history":[{"count":37,"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/posts\/750\/revisions"}],"predecessor-version":[{"id":1466,"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/posts\/750\/revisions\/1466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/media\/765"}],"wp:attachment":[{"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/media?parent=750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/categories?post=750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.offerslook.com\/blog\/wp-json\/wp\/v2\/tags?post=750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}