{"id":1111,"date":"2022-08-22T08:12:20","date_gmt":"2022-08-22T08:12:20","guid":{"rendered":"https:\/\/www.offerslook.com\/support\/?p=1111"},"modified":"2022-10-17T08:21:47","modified_gmt":"2022-10-17T08:21:47","slug":"view-through-attribution-track-conversions-based-on-impressions","status":"publish","type":"post","link":"https:\/\/www.offerslook.com\/support\/view-through-attribution-track-conversions-based-on-impressions\/","title":{"rendered":"View-Through Attribution (Track Conversions Based on Impressions)"},"content":{"rendered":"

An impression is the very first user's interaction with an advertisement. Impression happens when a user sees an ad in the webpage. A click means that a user has clicked an ad to reach the page with entities advertised. This makes a difference between an impression and a click.<\/span><\/p>\n

In mobile advertising, it is possible to track conversions based on impressions via view-through attribution (VTA). The conversion is generated when someone sees an ad (banner) for the product, and then makes a purchase either by going directly to the advertiser\u2019s website or by doing an organic search separately. VTA is a valuable feature that can be used to measure the campaign performance more effectively.<\/span><\/p>\n

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Offerslook View-Through Attribution feature allows you to get conversions based on impressions.<\/span><\/p>\n

If you need to use the Impression Tracking and View-Through Attribution feature, please contact your account manager to get them for you.<\/span><\/p>\n

Once the features enabled, you will be able to set the impression tracking link and integrate {impression_id} <\/strong>to get and track impressions and conversions generated by them.<\/span><\/p>\n

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Once Offerslook receives an impression from an affiliate, the unique Offerslook Impression ID<\/strong> is assigned to it. You are to pass this impression ID to the advertiser via the {impression_id}<\/strong> macro in Impression Tracking Link<\/strong>.<\/span><\/p>\n

http:\/\/offers-company.demo.com\/imptrack?sub1={impression_id}<\/span><\/p><\/blockquote>\n

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To receive conversions based on impressions, you need to add mandatory parameter<\/strong> &impression_id<\/strong> to your postback link and give this link to your advertiser.<\/span><\/p>\n

http:\/\/yourdomain.offerstrack.net\/advBack.php?click_id={clickid}&impression_id={sub1}<\/strong><\/span><\/p><\/blockquote>\n

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Once advertiser fires the conversion to Offerslook via the above postback, the system matches the impression ID registered in Offerslook and the impression ID received from the advertiser.<\/span><\/p>\n

If everything is correct, you get a successful impression conversion in the conversion report.<\/span><\/p>\n

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We have the field Conversion Type<\/strong> to indicate the type of the conversions. And if it\u2019s an impression conversion, the Click ID value is the Impression ID value.<\/span><\/p>\n

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FAQ<\/strong><\/span><\/p>\n

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