When you integrate with your advertisers or affiliates, you will encounter a set of parameters. These tracking parameters are optional tokens that can be added to the Destination url and Postback url.
Let's walk-through on these parameters:
| Number | Parameters | Explanations |
| 1 | click_id | click_id is use in the integration with Advertiser, and it is unique identification codes generated when users click on offers, to track individual clicks and potential conversions. |
| 2 | aff_sub1 | aff_sub1 is the CLICK ID of your affiliate specified in the tracking link and affiliate postback. |
| 3 | offer_id | The ID of an offer in Offerslook system. |
| 4 | aff_id | aff_id is the Affiliate ID that the number the network assigned to their publisher to track potential conversions in Offerslook system. |
| 5 | source_id | source_id is the ID of your affiliate's affiliate. |
| 6 | adv_id | adv_id is the Advertiser ID that the number the network assigned to their advertiser to track potential conversions in Offerslook system. |
| 7 | ios_idfa | The IDFA of iOS device. |
| 8 | google_aid | Google advertising id |
| 9 | android_id | The ID of android device |
| 10 | agent | agent is a parameter of information on the visitors' OS, browser type, etc. |
| 11 | ip | iP is the IP address from which the user clicks the ad, also known as Click IP, traditionally used as a reference for a unique visitor. |
| 12 | accept_lan | accept_Lan is the language used by the browser of the user who clicks on the ad |
| 13 | event_id | The difference of the postback links is displayed with the fixed paramter event_id |
| 14 | event_token | The difference of the postback links is displayed with the fixed paramter event_token |
| 15 | payout | payout is the amount payable to publisher for each click or conversion. |
| 16 | amount | The amount of per sale |
| 17 | app_name | the App used by users when clicking on advertisements. |
| 18 | country_id | country_id is the number the network assigned to which country the click comes from. |
| 19 | currency | The currency of the offer/campaign. |
| 20 | os_version | The version of the operating system |
| 21 | os | User operating platform, such as PC,Mobile, Tablet |
| 22 | conversion_ip | The IP address where the conversion fired. |
| 23 | callback | A integrated method with advertiser and affilaite. |
| 24 | unique_click | unique_click is the total number of unique people who have clicked on the ad, which is different from Gross Click that counts total clicks without segregation. |
| 25 | click_time | click_time is the recorded time of the ad being clicked, which helps to determine the actual time of the ad being displayed. |
| 26 | referer | referer is a URL that detects how a website visitor arrived at a certain page and helps marketer see the effectiveness of websites and compare traffic quality. |
| 27 | source_id_md5 | use to protect your source id which cont be seen by your advertiser and it can only be used in destination url |
| 28 | adv_sub1 | custom parameter |
| 29 | adv_sub2 | custom parameter |
| 30 | adv_sub3 | custom parameter |
| 31 | aff_sub2 | custom parameter |
| 32 | aff_sub3 | custom parameter |
| 33 | aff_sub4 | custom parameter |
| 34 | aff_sub5 | custom parameter |
| 35 | aff_sub6 | custom parameter |
| 36 | aff_sub7 | custom parameter |
| 37 | aff_sub8 | custom parameter |
