TikTok Affiliate Marketing: A Rising Trend in Digital Marketing

TikTok Affiliate Marketing

I bet you’ve heard about TikTok, the world’s most popular app with 800 million active users, even if you’ve never downloaded it on your phone.


With social media on the rise, this form of short video is everywhere – you might see the references to its viral comedy videos and dances, or you might spot the TikTok logo in videos reposted on your favorite social media platform, or you might just hear about how it’s the latest platform to sweep the social media landscape.


More and more marketers are drawn to TikTok to keep up with this new trend, especially for affiliate marketing.


Still wondering if TikTok marketing could work for your business? Or don’t know how to make money with TikTok?


Don’t worry.


With this guide about TikTok affiliate marketing, you can get a quick look at TikTok, learn how to use the app if you should, and some best practices for making money on TikTok by affiliate marketing.




What is TikTok?


TikTok is a video streaming and sharing app that allows users to create funny videos with unlimited themes.


TikTok users can film short videos and post them with effects, filters, captions, music, and etc. The videos can be 15 seconds long, but no more than 60 seconds.


One of the most popular elements of TikTok is the “challenges” posted across the platform, such as dance challenges. These challenges can easily have a ripple effect, as everyone joins in and contributes their own version.


This social media is most popular with teenagers between the age of 16 and 24, and has been increasing its user’s age range. Now it is spreading at an explosive rate, and its growth isn’t going to stop anytime soon.






Why TikTok Matters to Businesses?


With so many social media platforms out there, what makes TikTok stand out from other channels and benefit brands and marketers?


Let’s take a look at the strengthens of TikTok first. The following features make TikTok affiliate marketing easy to get started.


  • The platform has a large and growing international user base, so the monetization potential is huge.
  • TikTok focuses on video content, which has proven to be the most viral and effective type of content for any type of marketing.
  • Thanks to its hashtag feature, the platform makes it easy to reach your audience and increase engagement.
  • TikTok is great at accumulating user-generated content.
  • The platform is still evolving and competition is relatively low. Make sure you jump in before it gets too crowded.
  • TikTok content is easy to create.


TikTok has its downsides, however. First of all, TikTok is mainly for 16- to 24-year-olds. So, if you’re targeting older users, you’re probably wasting time and money. Besides, TikTok doesn’t allow clickable links to TikTok videos and not all TikTok accounts can add a link to their bio. Furthermore, TikTok ads can be expensive.


Take all the pros and cons into consideration if you are going to add TikTok affiliate marketing into your overall marketing strategy.



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Viable Ways to Make Money on TikTok


Now comes the important part – making money on TikTok. Here are a few ways to monetize TikTok.


The TikTok Creator Fund

What makes TikTok unique is its creator fund. The TikTok Creators Fund pays creators based on views and engagement. This kind of fund encouraged people to “blow up” on TikTok, which also helped this short video app go viral.


Sponsorship on TikTok

Hundreds of brands have built their social media strategies around sponsored features on TikTok. Typically, brands pay content creators a flat fee to feature their products in videos. In some cases, brands can sponsor videos by TikTok creators in the form of ads, and those creators will be paid per view.


TikTok Affiliate Marketing

Affiliate marketing is already very popular on TikTok, with amazon affiliate programs being the most popular. TikTok affiliate marketing works in the same way as on other platforms. Learn more about how affiliate marketing works here.


In the next sections, we will focus on the third way, which is launching affiliate marketing campaigns on TikTok.




TikTok Affiliate Marketing: Organic Content & Paid Advertising


There are two main ways to use TikTok traffic in your affiliate marketing campaigns. You can use organic content or paid advertising to grow your affiliate business.


Organic Content


Organic reach is one of the most important traffic sources for your affiliate campaigns, as it allows you to build long-term relationships with your audiences and thus increase brand awareness.


While TikTok is not so friendly to affiliate links, as we mentioned above, there are few ways to solve this problem.


  • Add YouTube and Instagram links to your profile and push your followers to follow you on other social media that allow affiliate links.
  • Use promo codes in your video. The code should be linked to your personal affiliate ID. 
  • Switch to the Business account and add the URL to your bio.
  • You can also add a non-clickable URL to the content description.


TikTok Bio



Paid Advertising


While TikTok’s pricing policy is still not very transparent now, it has become an industry consensus that TikTok’s video advertising costs are high.


There are four major types of TikTok ads:


  • TopView – it plays when someone opens the TikTok app, and it can be found in the video browsing section.
  • In-feed ads – it shows as a form of native advertising and drops into your general feed when you are scrolling.
  • Hashtag challenge – brands can create a video with a branded hashtag, and then pay for promoting
  • Branded effect – it allows brands to create and share custom-made stickers, filters, and special effects with their brand-specific info included.


TikTok for Business




Should You Take TikTok Affiliate Marketing?


Whether TikTok is a good fit for your related-marketing business will largely depend on:


Your niche

TikTok’s audience is younger and better suited for lifestyle, fashion and consumer products. Some industries, such as B2B products, real estate and home improvement, may not be suitable for this platform.


Mobile applicability

As TikTok is a mobile app, your marketing content and landing page should be 100% optimized for mobile.



As TikTok can change it’s advertising policy and options anytime, it requires brands to pay much time, effort and innovations into it.


Your affiliate program

Since TikTok is a new platform, affiliates should be aware of the AD restrictions of their affiliate programs in advance.




To Wrap Up


While TikTok might be hard to get started with, it can work as a successful marketing channel once you understand how TikTok works. And TikTok affiliate marketing can be a gold mine if it fits your business.


Use this guide to decide whether you should go TikTok affiliate marketing, whether you should go organic or paid, and how you want to launch your first marketing campaign.


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